Các chuyên gia Marketing dự đoán những xu hướng quảng cáo Facebook 2017 là chiến thuật kinh doanh được “săn lùng” nhiều nhất hiện nay.

Why should we choose Facebook ads?

In terms of Facebook ads trends in 2017, the huge development and influence of Facebook nowadays are undeniable. Facebook has plenty of advantages, that make any instantaneous businessman couldn’t bypass this promising and wide-spreading advertising and business market.

Statistically speaking, in 2016, Viet Nam had more than 3,5 million daily active users on Facebook and 93% of them is aged between 14 – 30. Most of them is young people, who fully understand modern technology. Accordingly, Facebook has become the advertising business market which contains a large amount of potential customers.

There are many reasons why Facebook has become a strong online advertising method and has been chosen by lots of companies. About the forms of media advertising to the great service to bring customers closer to the products, the services of the business:

- Facebook is able to categorize customers by gender, age, country, language, then select groups of potential customers for the products

- The flexibility of Facebook ads is very high, Facebook’s advertising policies help businesses adjust their daily or monthly advertising cost.

- A reasonable distribution of advertising does not focus too much on single or group of objects. Facebook ads distribute customer groups very logically, between groups of potential customers and other customer groups.

- Multimedia advertising support of Facebook is very modern and diverse. The image displays intuitively and beautifully, there are also supports for video, audio and online transmission.

The hottest Advertising Trends in 2017

Like the other forms of advertising, Facebook ads trends always move and change along with the development of modern communication technology as well as the characteristics of the users.

In a meeting in late 2016, Mark Zuckerberg and Sheryl Sandberg (CEO and COO of Facebook) have specially emphasized on the influence of video advertising to enterprises and users, and made a prediction about Facebook advertising trends in 2017, which will include:

1. Trend of Carousel Link Ads

The most popular ads on Facebook is now the Carousel Link and this trend is increasingly tend to rise. The performance of Carousel Link is great, help advertisers get more opportunity to increase interaction and entice customers.

Carousel Link advertising trends are constantly increasing

Currently, Facebook is also supporting a lot and finding more ways to promote the use of Carousel and Dynamic Product Ads, aiming to optimize the best for businesses, users. Carousel ads have also been proven effectively in interactive attraction of viewer. The ratio of its click is higher 10 times than conventional advertising.

2. Trend of video advertising

One of the highest invested Facebook advertising trends in 2017 is a video ad. Recently, Facebook has launched a series of policies to attract video advertising and increase the level of user access to products. such as:

- Pay for the user who uploads video which having great amount of views and good interaction rate.

- Support with modern features, and allow automatic video play on the user display, especially on mobile devices.

- Create many suggested features below, launch many video ads with higher interaction rate and frequency

- Allow users to perform live video or use video as profile picture, eventually change the users behavior of using video.

Video advertising trend is increasing rapidly, especially for the mobile phone users. Video ads have been increasingly chosen, since it brings significant income to the enterprise, therefore it became the advertising tools which have the strongest development speed. Especially, the short videos which are under 2 minutes will be more effective.

3. Dynamic Product Ads trends

Dynamic Product Ads (DPA or advertising the dynamic product) is Facebook's new policy, that allows us to reach target customers more effectively and frequently, thereby increasing conversion rate.

Accordingly, all the information about the products and business that customers have already visited on website, Fanpage of that business will show on the interface of Facebook users. This will help customers have more impression on products and easily interact with the services on the website.

4. The trend of Facebook Audience Network

Facebook Audience Network (FAN) is a user network which allows your partners’ ad run on third-party applications, based on Facebook users data. This method can reach groups of potential target customers most accurately, by analyzing of Facebook users data.

Facebook Ad Network Audience trends create interaction and great revenue

When using ads (FAN), we will find that the number of ad appearances increase from 6 - 10%, therefore make Facebook ads very effective. This will be the trend that the online marketer should choose to get an effective advertising and successfully reach the users.