Let's study 5 online marketing trends of 2017 predicted by Forbes Magazine.
1. Online Graphic/ Animated Design Platform
Nowadays, the use of social networks to reach the customers is considered to be the most effective 2017 Marketing trend. However, if we only convey the message of business to the customers through the words, it is considered to be outdated. Instead, the message should be conveyed by the unique images to attract the viewers right from the start.
Therefore, the design of unique, beautiful, trendy pictures is becoming urgent needs and one of the most important 2017 Marketing trends. In order to achieve that, we can use the powerful tools such as Giphy, Canva, Designbold,... They are called Online Graphic/ Animated Design Platform.
2. Digital Membership Management Platform
For every business, finding new customers is always the priority, however the mission to retain existing customers is thousand times harder. Because in fact, not only your business provides that type of products and services on the market, the competitors do as well and maybe even better than you do. Clients are not only attracted by the strange things, but also quickly forget them.
If you don't pay attention to this problem, you will accidentally lose the loyal clients. Thus, the Digital Membership Management Platform solution was created and applied in this time, and became part of the Marketing trends in 2017.
In particular, the platform not only helps retain loyal customers in the most effective way, but also helps enterprises to increase their profits. Once you brought satisfaction to customers, from the quality of products and services to the style of intensive care, they will always remember and believe in your business.
3. Focusing on interactive contents, video
In fact, Content is so far always the bottom line, the essentials of Marketing online. But with a series of contents that brands launched every day, the need for businesses at this time is focusing on valuable things, which enable them to highly interact with customers.
First, ignore the strategies focusing only on quantity. Let's focus on producing fewer contents but providing better quality contents and making them reusable. Particularly, if the business often posts featureless contents, they will be classified as a nuisance. The most effective recipes at this moment is to create a content strategy and posting schedule to control the contents and to be able to reach customers most effectively.
One great way to build authentic contents for business, with the purpose of building brands in Marketing trends 2017 is Infographic, blog post, intuitive tools, video contents,… because these contents are easy to split and can be used in many different ways in the later period.
A new marketing trend is video, this is truly a promising year of video with a number of reasons: almost every social networking platforms today integrated the ability to upload , create, view, comment and share videos with the quantity and speed. Individually, the social network Facebook has 100 million daily hours of video watching.
From the extensive adaptation of the video, businesses should consider using it as a part of the Marketing trend in 2017 to improve interactions with customers.
4. Influencer Marketing
This is the method of using celebrities, social influencer to advertise to target customers. These people will spread their impact to the abundant fan on social networks, contents can be compiled by businesses or self-written in each person’s style, the main purpose is to help the information of your business access to the majority of customers.
Influencer Marketing will be the explosive Marketing trends in 2017, and suitable for all businesses, including both small and medium ones. Because even when businesses have limited online marketing budget, they can still communicate and build relationships with celebrities, influencers without any cash payments.
5. Website Analytic & Optimization Platform
Previously, businesses, brands can optimize the experience at the point of sale, can directly talk to customers and gather much needed information, now the optimal website experience is not so easy. Every day there are hundreds, thousands of online customers, the information gathering becomes too difficult.
At this time, the platform for analyzing and optimizing the website quickly becomes the 2017 Marketing trend. In particular, Google Anatlytics must be too familiar with businesses when analyzing the website, but it is not suitable to increase sales on the website - that is not able to optimize the website, nor meet the optimistic expectations of the business. Thus, the analysis of mouse cursor behavior on the website (scroll map and heat map), telephone connection, chat ... become additional tools to help businesses optimize the website, increase interactivity of the website.
Let’s quickly capture these five Marketing 2017 trends and apply these groundbreaking technologies in branding, sales and customer engagement, to make 2017 become the best year for your business. Besides, let's look at the advertising trends Facebook 2017 - the second best advertising platform in the world today.
